Put the essential information in words
Begin with a message that makes sense without symbols. State the appointment, result, or request, then add an emoji when it helps with tone. The reader should not need a particular picture or inside reference to understand what happens next. This also helps people scanning quickly or using a different reading method.
A symbol may be announced by name
Assistive technologies may present an emoji using a name or description that differs from your intention. W3C guidance discusses equivalent text alternatives for emoji on web pages. For an ordinary post where you cannot control the markup, clear surrounding words are a useful starting point.
Restore any important word you replaced with a symbol. If you design a website button, give it a meaningful name that explains its action.
Remove repetition that adds no information
A long row of hearts or applause can delay the point of a message. Try one symbol after a complete sentence, then imagine hearing the text aloud. Trim decoration that makes the actual instruction harder to find.
Registration complete. Details will arrive by email โ
Our meeting is tomorrow at 5 p.m. ๐
Thank you to the team for finishing the project ๐
Read the final message once more
Use descriptive headings and links, check mixed-language text, and split long sentences where helpful. Add emoji after the wording itself is clear.
Further reading
Text and examples are original NiceEmojis content. The links above explain the relevant standards and technical behavior.